-I am assuming you have all read or heard the news that AT&T is buying T-MOBILE for
39 Billion dollars...I guess they would much rather spend their money on getting bigger
and not better.
-Friday, Saturday & (I am guessing) Sunday it's been all about MARCH MADNESS not
just in our house, but everywhere. On Friday night, NCAA on CBS wins the Broadcast
race with an average 1.6 and 6.9 million viewers. Total MARCH MADNESS viewers for
TBS, TNT, TRU and CBS for Friday night was 7.6 million which is up 14% vs. 2010. It
is worth mentioning that at 8pm with 3.7 million viewers, KITCHEN NIGHTMARES won
the 8-9p hour with a 1.5 and ABC's PRIMETIME-WHAT WOULD YOU DO? delivered 5
million viewers and a 1.3 rating.
-Saturday night, on broadcast, for some bizzaro reason, COPS & AMERICA'S MOST
WANTED beat NCAA, yes only by a slim margin, but still...who are these people
watching these shows? Are they looking for a friend, relative or neighbor? I need to
know.
-I have to congratulate Bradley Cooper for winning number one status at the box office
this weekend with his movie LIMITLESS (seeing it next Sunday with friends). Overall
box office was down vs last year by 10%, but LIMITLESS beat expectations with 19
million. I have loved Bradley Cooper from his days on ALIAS and finding out that he is
a huge HOWARD STERN fan makes me love him even that much more.
Trivia question: What was the name of the secret agency that Sydney Bristo (aka
Jennifer Gardner) worked for? NO CHEATING
-INTERESTING ARTICLE ON MARCH MADNESS:
Anyone who’s been reading our overnight ratings posts for the last two days can see
for themselves that the ratings that CBS has been getting for their own broadcasts of
the NCAA Men’s Basketball tournament are down from recent years. Lots of confused
chatter in our comments from folks who think CBS is disappointed in that outcome.
Nope, they’re OK with it, and in fact, they may be very happy with the outcome.
How can that possibly be?
Until this year, CBS had the sole rights to the NCAA Men’s Basketball tournament, so
their broadcast could only show a single game at a time, cutting back and forth during
times when there were multiple games in play. This year, CBS shares the telecasts with
three Turner cable networks (TNT, TBS, truTV), and so every game is telecast in its
entirety (at least to the 80+% of the nation who get all three of those cable
networks).
Conventional wisdom, bolstered by CBS public statements, was that CBS lost money on
the NCAA tournament after paying the rights fees to the NCAA. This year, they’re
sharing the (increased) rights fees with Turner.
Here’s a breakdown of the winners and losers.
WINNERS
NCAA
More money to them.
More people watching the tournament in total.
CBS
Presumably lower (or no) losses on the rights fees.
Turner (TBS, TNT, truTV)
Presumably the rights fees have been balanced by anticipated upside in future
subscriber fee leverage, viewership increases leading to marketing opportunities, and
advertising revenue increases.
TV viewers with Turner cable networks
Get to watch exactly the game they want, when they want.
LOSERS
TV viewers without Turner cable networks
Can only watch the single CBS broadcast game on TV, but can watch any games online.
Sorry! Whatever the level of whining from folks without those Turner cable networks is
now, just wait until a few years from now when the championship game is on cable.
DirecTV
They used to have the rights to the “all games” package. Of course, they’re not paying
the rights fees for that any longer, but presumably they wouldn’t have paid for them in
the first place if they didn’t think the benefits > fees.
Selected Local CBS Affiliates
In previous years, local CBS affiliates could choose a regionally attractive game and lock
into it for their market. That’s no longer possible under the new process
WWTM-KRISTY
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